Privacy Policy

This is a privacy policy for Virtuosity IT Ltd's ShopIntegrator Ecommerce Service. Our homepage on the Web is located at

ShopIntegrator is the trading name of Virtuosity IT Ltd, who is registered with the UK Information Commissioner's Office (ICO) for the Data Protection Act - Click here for ShopIntegrator ICO Data protection register - entry details

General Data Protection Regulation (GDPR) Compliance

ShopIntegrator's privacy policy has been written to comply with the European Union General Data Protection Regulation (GDPR). GDPR applies to all businesses who process information of individuals from the EU.

You may contact us by e-mail at

Data Controller

  • Business Name: Virtuosity IT Ltd
  • Phone: +44 20 8816 8052
  • Email: information at shopintegrator dot com
  • Address: ShopIntegrator, Virtuosity IT Ltd, Enterprise House, 5 Roundwood Lane, Harpenden, Hertfordshire, AL5 3BW, United Kingdom

Data Protection Officer

Please direct all data requests to ShopIntegrator's Data Protection Officer via the following methods:

  • Phone: +44 20 8816 8052
  • Email: information at shopintegrator dot com
  • Address: ShopIntegrator, Virtuosity IT Ltd, Enterprise House, 5 Roundwood Lane, Harpenden, Hertfordshire, AL5 3BW, United Kingdom

Data Protection Officer Responsibilities

You have the right to request to obtain, manage and delete your personal data held by Virtuosity IT Ltd.

Please contact the Data Protection Officer to;

  • Correct inaccurate personal data which you are unable to manage directly through the online store admin management software;
  • Delete personal data
  • Stop receiving marketing and service communication
  • Raise a breach regarding GDPR compliance
  • Raise a complaint with the ICO

Data Controller - Purpose for processing your personal data

Virtuosity IT Ltd is a Data Controller of the merchant's data. A merchant is our client who has opted to register for the ShopIntegrator ecommerce software to host their online store and whom have chosen to accept our terms and conditions when registering for a ShopIntegrator account.

Virtuosity IT Ltd processes personal information to enable it as an intermediary to faciliate the merchant's online store customer order data collection; promote its services; manage its accounts and records and in the support and management of its employees.

We collect and store the following personal data about the merchant which the merchant has given directly as the data subject:

  • Merchant's name
  • Merchant's business name
  • Merchant's address
  • Merchant's e-mail address
  • Merchant's phone number
  • Merchant's website address
  • Merchant's bank payment details - if merchant chooses to enter this information as a customer payment gateway option for their online store

Merchant personal data retention period

Merchant's personal data will be held by Virtuosity IT Ltd whilst you maintain an active account. Once you deactivate your ShopIntegrator account, your personal data will be deleted within one year of your account deactivation date.

Data Processor - Purpose for processing your customers' personal data

Virtuosity IT Ltd is the Data Processor for customers of the merchant who have opted to use the merchant's online store which is hosted on the ShopIntegrator ecommerce service.

Virtuosity IT Ltd processes personal information of the merchant's customer to enable it as an intermediary for the merchant to collect and process customer order details for the merchant to operate their online store; allowing the merchant to process and fulfill the order submitted by the customer.

We collect and store the following personal data about the customer of the merchant who submits an order in the merchant's online store or who register for an account in the merchant's online store. The data subject has given the data directly to the merchant's online store as the data subject:

  • Customer's name
  • Customer's business name
  • Customer's address
  • Customer's e-mail address
  • Customer's phone number

Customer personal data retention period

Customer order data will retained in the online store for the following time periods from the date the order is created, after which time customers' personal data will be deleted:

  • Free account: 3 months
  • Basic account: 12 months
  • Advanced account: 18 months
  • Premium account: 24 months
  • Ultimate account: 24 months

Personal Data Storage and Transfer

Personal data collected by Virtuosity IT Ltd may be stored and processed in the United Kingdom or any other country in which Virtuosity IT Ltd or associated third parties maintain facilities. Virtuosity IT Ltd will take reasonable measures to secure the transfer of your personal data in compliance with GDPR.

Personal data is transferred outside of the EU

  • ShopIntegrator's servers and data are hosted outside the EU in the USA at the Rackspace data center - Rackspace hosting services are certified for the EU-U.S. Privacy Shield Program

    USA/EU Privacy Shield Certified Hosting Provider: Data stored outside the EU in the USA is considered by the EU as having "adequate" laws for the purpose of data protection under the USA/EU Privacy Shield program. Under the USA/EU Privacy Shield a company must certify that they will provide data protection safeguards aimed at complying with EU data protection requirements when transferring personal data between the European Union and the United States.

Dispute Resolution

We have the following dispute resolution mechanisms. If you think we have not followed our privacy policy in some way, an appropriate representative will attempt to help you resolve your concern.

  • New Dispute About ShopIntegrator Ecommerce Service: A representative from our organisation will attempt to resolve any disputes that you raise with us using our contact information provided above in our privacy policy.
  • New Dispute About Purchased Items: Our service provides website owners with the ability to ecommerce enable their website. We have no involvement with the fulfilment of any purchased items or the suitability of those items. Any disputes you have regarding your order should be taken up directly with the owner of the website with whom you purchased the item from. The contact email address of the shop owner may be obtained from the view basket or check out page on the shop owners website, or may be obtained from us if necessary.

Cookies and Website Analytics

Cookies are a technology which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Your Web Browser also gives you the ability to delete any cookies that you no longer wish to store.

Google Analytics

When browsing our websites Virtuosity IT Ltd uses Google Analytics to collect and process your accesss to our website to help us understand and improve our content for visitors. For further information regarding Google's privacy policy, please read: How Google uses data when you use our partners' sites or apps.