Thirdparty code integration

Thirdparty sales and marketing solutions can be a great way to increase the number of buyers on your website to drive up sales.


Integrate thirdparty sales and marketing solutions into your online store

Integrate thirdparty code on order completion Integrating thirdparty sales and marketing solutions into your online store can expand your business by increasing sales.

Thirdparty solutions such as:

  • Google Adwords
  • Bing Ads
  • Affiliate Marketing Software



Integrating thirdparty code into the online store order completion web page allows you to track Return on Investment (ROI) from each initiative.


Tracking Return On Investment (ROI)

It is important to track the Return on Investment (ROI) of each sales campaign to identify which sales initiatives are a success and which ones are costing you more than the sales they generate.


Inserting conversion tracking code into the order completed web page on its own will allow you to track only the number of conversions. To improve your sales analysis you will want to know the value of these conversions to realise the full extent of a campaign's success.


  • Order completion web page shopping cart substitution variables allow you to dynamically pass order specific details into the thirdparty code to enrich the statistics captured by these external systems.

Google Adwords campaign tracking code integration

Google Adwords Campaign Tracking Script Create a Google Ads campaign then integrate the Google Adwords campaign tracking code into the shopping cart order completed webpage.


Monitor that your Google Ads campaign generates more in sales revenue than the money you spend on the advertising campaign.


Inserting Google Ads conversion tracking code into the order completed web page allows you to track number of conversions.


Bing Ads campaign tracking code integration

Bing Ads Campaign Tracking Code Create your Bing Ads campaign then integrate the Bing Ads conversion tracking code into the shopping cart order completed webpage.


When spending your advertising budget with a Bing Ads campaign it is essential that you add the conversion tracking code into your shopping cart order completed web page to monitor your Return On Investment (ROI) from your Bing advertising spend.


Affiliate sales and marketing tracking code integration

Set-up your own affiliate program or use an established thirdparty affiliate network to tap into a huge potential of affiliate marketeers.


Create a virtual salesforce with a network of affiliates who market your business, sending interested shoppers to your website to buy your products and services. 

 




In order to operate an affiliate program with your online store you will need to be able to attribute sales to each affiliate who originally sent the visitor to your website. The affiliate will then be attributed with the sale so that they may receive their referral commission.

  • Use shopping cart substitution variables on order completion to insert order specific details into the thirdparty affiliate software tracking code to assign each sale to the appropriate referrer.



Finished Order Page Footer: Order completion substitution variables

Add your own custom HTML code into the order completed web page footer.

  • Insert order completion substitution variables into the code you copy and paste into your order completed web page footer.


These substitution variables will be dynamically replaced with values to allow you to pass individual order specific statistics into your third party code:

  • [amount-currency] Order PRIMARY CURRENCY ISO3 character currency code, e.g. USD
  • [amount] : Total order cost in your account's PRIMARY currency.
  • [amount-noship] : Total order cost in your accounts PRIMARY currency, excluding shipping cost.
  • [amount-notax] : Total order cost in in your accounts PRIMARY currency, excluding tax.
  • [amount-noship-notax] : Total order cost in your accounts PRIMARY currency, excluding shipping and tax.
  • [orderid] : ID of order in our system.
  • [transactionid] : Payment gateway transaction ID for this order payment.
  • [ip] : IP address of buyer.